NeoBank
Re-architecting
The Funnel
How we plugged a 65% drop-off leak in the KYC process and turned friction into a competitive advantage.
The Friction
Point
NeoBank's growth was stalling. Despite a successful marketing campaign, user acquisition costs were skyrocketing because users were abandoning the ship right before verification.
Conversion Leaks
Our audit revealed a critical failure in the "Identity Verification" step. Users were asked for 12 data points before seeing any value proposition. The drop-off rate at this specific screen was 65%.
Cognitive Overload
The interface was cluttered with legal jargon and lacked progress indicators. Users felt lost in a bureaucratic limbo, unsure of how long the process would take or if their data was secure.
Visualizing the Action Process
We dismantled the flow and rebuilt it using progressive disclosure principles.
The
Impact
Friendlybit didn't just redesign our app; they rewired our entire business logic. The ROI was visible in week one.